What are alternatives to George?

Comparable alternatives to George (different parent companies) include & Other Stories, @Home Livingspace, AMBUSH, ARROW, ASOS, and others listed on this page.

What brands compete with George?

Competitors are selected from the same product categories as George, excluding brands ultimately owned by Asda.

Are alternatives to George owned by Asda?

No — this list focuses on brands not owned by Asda, so you can compare options outside that corporate family.

Competitors & alternatives

Alternatives to George

George is owned by Asda. Below are same-category competitors and alternatives under different parent companies — useful if you want options outside that corporate family.

Ownership profile: Who owns George? · Parent: Asda

Apparel & fashion Retail & private label

George competitors (different parent companies)

Same category as George, not owned by Asda. This is a ownership-based competitor list — not a quality ranking.

Alternatives to George by category

Apparel & fashion

& Other Stories @Home Livingspace AMBUSH ARROW ASOS Allbirds Alo Yoga Arc'teryx Arc'teryx Atom Arket Athleta

Retail & private label

@Home Livingspace ASOS Albert Heijn XL

Not alternatives — same corporate family as George

These brands are also under Asda. If you are avoiding that parent, skip this list.

Asda On the Move

FAQ: alternatives to George

What are alternatives to George?: See the competitor list above — brands in the same categories as George with a different ultimate parent.
How is “alternative” defined here?: Same product category, different ultimate parent company. We do not rank quality, price, or ethics — only ownership separation.
Where can I see who owns George?: Open the George ownership page.

BrandRootMap is an independent reference tool. Ownership data is compiled from public sources and may change after acquisitions. Not affiliated with any brand or parent company.