What are alternatives to H&M?

Comparable alternatives to H&M (different parent companies) include & Other Stories, @Home Livingspace, AMBUSH, ARROW, ASOS, and others listed on this page.

What brands compete with H&M?

Competitors are selected from the same product categories as H&M, excluding brands ultimately owned by H&M Group.

Are alternatives to H&M owned by H&M Group?

No — this list focuses on brands not owned by H&M Group, so you can compare options outside that corporate family.

Competitors & alternatives

Alternatives to H&M

H&M is owned by H&M Group. Below are same-category competitors and alternatives under different parent companies — useful if you want options outside that corporate family.

Ownership profile: Who owns H&M? · Parent: H&M Group

Apparel & fashion Retail & private label

H&M competitors (different parent companies)

Same category as H&M, not owned by H&M Group. This is a ownership-based competitor list — not a quality ranking.

Alternatives to H&M by category

Apparel & fashion

& Other Stories @Home Livingspace AMBUSH ARROW ASOS Allbirds Alo Yoga Arc'teryx Arc'teryx Atom Arket

Retail & private label

@Home Livingspace ASOS Albert Heijn XL Asda On the Move

FAQ: alternatives to H&M

What are alternatives to H&M?: See the competitor list above — brands in the same categories as H&M with a different ultimate parent.
How is “alternative” defined here?: Same product category, different ultimate parent company. We do not rank quality, price, or ethics — only ownership separation.
Where can I see who owns H&M?: Open the H&M ownership page.

BrandRootMap is an independent reference tool. Ownership data is compiled from public sources and may change after acquisitions. Not affiliated with any brand or parent company.