Category ownership map

Who owns Consumer electronics brands?

Phones, PCs, audio, and consumer electronics brands. Apple leads (5.3%), followed by Amazon (4.7%), Samsung Electronics (4.1%), Harman International (3.5%), and others. Compare concentration, open each parent portfolio, then find alternatives under a different conglomerate.

Consumer electronics brands → parent companies

Ownership map for Consumer electronics: brands on the left, parent companies on the right.

Relationship diagram is available on larger screens. On mobile, use the ownership chain or brand list on this page.

Diagram shows 20 of 171 brands. See the full list on this page for the rest.

AKGAKGAQUOS RAQUOS RASUSASUSAccurate Electronics Industry LtdAccurate Electronics…AcerAcerAirPodsAirPodsAlcatelAlcatelAlienwareAlienwareAppleAppleApple TVApple TVApple WatchApple WatchApple iPhoneApple iPhoneAudio-TechnicaAudio-TechnicaBeatsBeatsBlackBerry MobileBlackBerry MobileBlink CameraBlink CameraBlue MicrophonesBlue MicrophonesBoseBoseBraavaBraavaBraun ElectricBraun ElectricHarman InternationalHarman InternationalSharp CorporationSharp CorporationASUSASUSConicConicAcerAcerAppleAppleTCL TechnologyTCL TechnologyDell TechnologiesDell TechnologiesAudio-TechnicaAudio-TechnicaAmazonAmazonLogitechLogitechBose CorporationBose CorporationProcter & GambleProcter & Gamble

Consumer electronics brands and who owns them

BrandParent company
AKG · alternativesHarman International
AQUOS R · alternativesSharp Corporation
ASUS · alternativesASUS
Accurate Electronics Industry Ltd · alternativesConic
Acer · alternativesAcer
AirPods · alternativesApple
Alcatel · alternativesTCL Technology
Alienware · alternativesDell Technologies
Apple · alternativesApple
Apple TV · alternativesApple
Apple Watch · alternativesApple
Apple iPhone · alternativesApple
Audio-Technica · alternativesAudio-Technica
Beats · alternativesApple
BlackBerry Mobile · alternativesTCL Technology
Blink Camera · alternativesAmazon
Blue Microphones · alternativesLogitech
Bose · alternativesBose Corporation
Braava · alternativesAmazon
Braun Electric · alternativesProcter & Gamble
Bravia · alternativesSony Group
Canon · alternativesCanon Inc.
Canvio · alternativesToshiba Electronic Devices & Storage Corporation
Casio · alternativesCasio
Chromecast · alternativesGoogle
Columbia Graphophone Co. Ltd. · alternativesWarner Music Group
DJI · alternativesSZ DJI Technology
Deebot · alternativesEcovacs Robotics
Dell · alternativesDell Technologies
Digital Compact Cassette · alternativesPhilips
Dobro · alternativesGibson Brands
Dreame · alternativesDreame Technology
Dyson · alternativesDyson
Dyson Airwrap · alternativesDyson
Dyson Supersonic · alternativesDyson
EOS · alternativesCanon Inc.
Echo · alternativesAmazon
Ecovacs · alternativesEcovacs Robotics
Edenwood · alternativesÉlectro Dépôt
Fenix Watch · alternativesGarmin
Find X · alternativesOPPO
Fire TV · alternativesAmazon
Fitbit · alternativesGoogle
Forerunner · alternativesGarmin
Fujifilm · alternativesFujifilm Holdings
G-Shock · alternativesCasio
Galaxy Buds · alternativesSamsung Electronics
Galaxy Watch · alternativesSamsung Electronics
Garmin · alternativesGarmin
Gigamedia · alternativesRexel
GoPro · alternativesGoPro
Google Pixel · alternativesGoogle
Grundig · alternativesArçelik
HP Pavilion · alternativesHP Inc.
Haier · alternativesHaier Smart Home
Harman Kardon · alternativesHarman International
Hisense · alternativesHisense
HomePod · alternativesApple
Honor · alternativesHonor Device
Honorificus · alternativesGlobcal International
Hornyphon · alternativesPhilips
Huawei · alternativesHuawei Technologies
Infinity Speakers · alternativesHarman International
Insta360 · alternativesInsta360
Instax · alternativesFujifilm Holdings
Intel Arc · alternativesIntel
JBL · alternativesHarman International
Keurig · alternativesKeurig Dr Pepper
Kindle · alternativesAmazon
Koorui · alternativesHKC
LG · alternativesLG Electronics
LG Gram · alternativesLG Group
LG OLED · alternativesLG Group
LG ThinQ · alternativesLG Group
LG XBoom · alternativesLG Group
Legion · alternativesLenovo
Lego Mindstorms · alternativesKirkbi
Lenovo ThinkPad · alternativesLenovo
Logitech · alternativesLogitech
Logitech G · alternativesLogitech
Lumix · alternativesPanasonic Holdings
Lumophon · alternativesBeko
MSI · alternativesMicro-Star International
MacBook · alternativesApple
Magnavox · alternativesPhilips
Majestic Radios · alternativesWilcox-Gay
Mark Levinson · alternativesHarman International
Mate Series · alternativesHuawei Technologies
Mavic · alternativesSZ DJI Technology
Meta Quest · alternativesMeta Platforms
Microsoft · alternativesMicrosoft
Microsoft Surface · alternativesMicrosoft
Midea · alternativesMidea Group
Motorola · alternativesLenovo
My Arcade · alternativesdreamGEAR LLC
Nespresso Vertuo · alternativesNestlé
Nest · alternativesGoogle
Nikon · alternativesNikon Corporation
Nintendo Switch · alternativesNintendo
Nintendo Switch OLED · alternativesNintendo
Nothing Phone · alternativesNothing Technology
OMEN · alternativesHP Inc.
OPPO · alternativesOPPO
Oculus · alternativesMeta Platforms
Ohaus · alternativesMettler Toledo
OnePlus · alternativesOPPO
Oral-B iO · alternativesProcter & Gamble
Osmo · alternativesSZ DJI Technology
Oura Ring · alternativesOura Health
P Series Huawei · alternativesHuawei Technologies
POCO · alternativesXiaomi Corporation
Panasonic · alternativesPanasonic Holdings
Philips · alternativesPhilips
Philips Hue · alternativesSignify
Philips Sonicare · alternativesPhilips
PlayStation · alternativesSony Group
Polar Watch · alternativesPolar Electro
PowerShot · alternativesCanon Inc.
Predator · alternativesAcer
QuietComfort · alternativesBose Corporation
ROG · alternativesASUS
Radiola · alternativesSvenska Radioaktiebolaget
Ray-Ban Meta · alternativesMeta Platforms
Razer · alternativesRazer
Redmi · alternativesXiaomi Corporation
Reno · alternativesOPPO
Revel Speakers · alternativesHarman International
Ring · alternativesAmazon
Roborock · alternativesRoborock
Robycam · alternativesMovicom Group
S-VHS · alternativesJVCKenwood
Samsung · alternativesSamsung Electronics
Samsung Bespoke · alternativesSamsung Electronics
Samsung Galaxy · alternativesSamsung Electronics
Samsung Neo QLED · alternativesSamsung Electronics
Samsung QLED · alternativesSamsung Electronics
Sennheiser · alternativesSennheiser electronic
Sharp Aquos · alternativesSharp Corporation
Shure · alternativesShure
Sony · alternativesSony Group
SoundLink · alternativesBose Corporation
Suunto · alternativesAmer Sports
TCL · alternativesTCL Technology
Technics · alternativesPanasonic Holdings
Tesla Energy · alternativesTesla
Tolino · alternativesDeutsche Telekom
Toshiba TV · alternativesHisense
TurboCache · alternativesNvidia
Ultimate Ears · alternativesLogitech
V7 · alternativesPlatinum Equity
Valve Steam Deck · alternativesValve Corporation
Velvia · alternativesFujifilm Corporation
WH-1000XM · alternativesSony Group
Walkman · alternativesSony Group
Whoop · alternativesWhoop
X Series Fujifilm · alternativesFujifilm Holdings
Xbox · alternativesMicrosoft
Xbox Series X · alternativesMicrosoft
Xiaomi · alternativesXiaomi Corporation
Xiaomi Mi TV · alternativesXiaomi Corporation
Xperia · alternativesSony Group
Yoga PC · alternativesLenovo
Z Mount · alternativesNikon Corporation
ZenFone · alternativesASUS
eero · alternativesAmazon
iPad · alternativesApple
iQOO · alternativesvivo
iRobot Roomba · alternativesAmazon
ok. · alternativesCeconomy
realme · alternativesrealme
vivo · alternativesvivo

Which companies own the most Consumer electronics brands?

Brands owned by Apple (9)

Brands owned by Amazon (8)

Brands owned by Samsung Electronics (7)

Brands owned by Harman International (6)

Brands owned by Sony Group (6)

Brands owned by Philips (5)

Brands owned by Google (4)

Brands owned by Lenovo (4)

Brands owned by LG Group (4)

Brands owned by Logitech (4)

Brands owned by Microsoft (4)

Brands owned by OPPO (4)

Brands owned by Xiaomi Corporation (4)

Brands owned by ASUS (3)

Brands owned by Bose Corporation (3)

Brands owned by Canon Inc. (3)

Brands owned by Dyson (3)

Brands owned by Fujifilm Holdings (3)

Brands owned by Garmin (3)

Brands owned by Huawei Technologies (3)

Brands owned by Panasonic Holdings (3)

Brands owned by SZ DJI Technology (3)

Brands owned by TCL Technology (3)

Brands owned by Acer (2)

Brands owned by Casio (2)

Brands owned by Dell Technologies (2)

Brands owned by Ecovacs Robotics (2)

Brands owned by Hisense (2)

Brands owned by HP Inc. (2)

Brands owned by Meta Platforms (2)

Brands owned by Nikon Corporation (2)

Brands owned by Nintendo (2)

Brands owned by Procter & Gamble (2)

Brands owned by Sharp Corporation (2)

Brands owned by vivo (2)

Brands owned by Amer Sports (1)

Brands owned by Arçelik (1)

Brands owned by Audio-Technica (1)

Brands owned by Beko (1)

Brands owned by Ceconomy (1)

Brands owned by Conic (1)

Brands owned by Deutsche Telekom (1)

Brands owned by Dreame Technology (1)

Brands owned by dreamGEAR LLC (1)

Brands owned by Électro Dépôt (1)

Brands owned by Fujifilm Corporation (1)

Brands owned by Gibson Brands (1)

Brands owned by Globcal International (1)

Brands owned by GoPro (1)

Brands owned by Haier Smart Home (1)

Brands owned by HKC (1)

Brands owned by Honor Device (1)

Brands owned by Insta360 (1)

Brands owned by Intel (1)

Brands owned by JVCKenwood (1)

Brands owned by Keurig Dr Pepper (1)

Brands owned by Kirkbi (1)

Brands owned by LG Electronics (1)

Brands owned by Meta Platforms (1)

Brands owned by Mettler Toledo (1)

Brands owned by Micro-Star International (1)

Brands owned by Midea Group (1)

Brands owned by Movicom Group (1)

Brands owned by Nestlé (1)

Brands owned by Nothing Technology (1)

Brands owned by Nvidia (1)

Brands owned by Oura Health (1)

Brands owned by Platinum Equity (1)

Brands owned by Polar Electro (1)

Brands owned by Razer (1)

Brands owned by realme (1)

Brands owned by Rexel (1)

Brands owned by Roborock (1)

Brands owned by Sennheiser electronic (1)

Brands owned by Shure (1)

Brands owned by Signify (1)

Brands owned by Svenska Radioaktiebolaget (1)

Brands owned by Tesla (1)

Brands owned by Toshiba Electronic Devices & Storage Corporation (1)

Brands owned by Valve Corporation (1)

Brands owned by Warner Music Group (1)

Brands owned by Whoop (1)

Brands owned by Wilcox-Gay (1)

FAQ: Consumer electronics ownership

Who owns Consumer electronics brands?
In our consumer electronics map, the largest parents are Apple (5.3% / 9 brands), Amazon (4.7% / 8 brands), Samsung Electronics (4.1% / 7 brands). Percentages are share of brands we track — not retail market share.
Which companies dominate Consumer electronics?
Apple leads this coverage map. Scroll the conclusion and grouped list to compare the top parents across 171 brands.

BrandRootMap is an independent reference tool. Ownership data is compiled from public sources and may change after acquisitions. Not affiliated with any brand or parent company.

How we verify ownership sources