Category ownership map

Who owns Fragrance brands?

Perfume and cologne brands and ownership. L'Oréal leads (25.3%), followed by Puig (16.8%), Coty (11.6%), LVMH (10.5%), and others. Compare concentration, open each parent portfolio, then find alternatives under a different conglomerate.

Fragrance brands → parent companies

Ownership map for Fragrance: brands on the left, parent companies on the right.

Relationship diagram is available on larger screens. On mobile, use the ownership chain or brand list on this page.

Diagram shows 20 of 95 brands. See the full list on this page for the rest.

Acqua di ParmaAcqua di ParmaAriana Grande CloudAriana Grande CloudArmani BeautyArmani BeautyAvianceAvianceBath & Body WorksBath & Body WorksBurberry BeautyBurberry BeautyByredoByredoByredo Mojave GhostByredo Mojave GhostCacharel Amor AmorCacharel Amor AmorCalvin Klein FragranceCalvin Klein FragranceCarolina HerreraCarolina HerreraCarolina Herrera Good GirlCarolina Herrera Goo…ChanelChanelChanel BeautyChanel BeautyChanel Bleu de ChanelChanel Bleu de ChanelChanel ChanceChanel ChanceChanel Coco MademoiselleChanel Coco Mademois…Chanel GabrielleChanel GabrielleChanel No. 5Chanel No. 5Château de FrémignyChâteau de FrémignyLVMHLVMHL'OréalL'OréalUnileverUnileverBath & Body WorksBath & Body WorksCotyCotyPuigPuigChanelChanelHenkelHenkel

Fragrance brands and who owns them

BrandParent company
Acqua di Parma · alternativesLVMH
Ariana Grande Cloud · alternativesL'Oréal
Armani Beauty · alternativesL'Oréal
Aviance · alternativesUnilever
Bath & Body Works · alternativesBath & Body Works
Burberry Beauty · alternativesCoty
Byredo · alternativesPuig
Byredo Mojave Ghost · alternativesPuig
Cacharel Amor Amor · alternativesL'Oréal
Calvin Klein Fragrance · alternativesCoty
Carolina Herrera · alternativesPuig
Carolina Herrera Good Girl · alternativesPuig
Chanel · alternativesChanel
Chanel Beauty · alternativesChanel
Chanel Bleu de Chanel · alternativesChanel
Chanel Chance · alternativesChanel
Chanel Coco Mademoiselle · alternativesChanel
Chanel Gabrielle · alternativesChanel
Chanel No. 5 · alternativesChanel
Château de Frémigny · alternativesHenkel
Colonia · alternativesHenkel
Davidoff Fragrance · alternativesCoty
Diesel Fragrance · alternativesL'Oréal
Dior · alternativesLVMH
Dior Beauty · alternativesLVMH
Dior Miss Dior · alternativesLVMH
Dior Sauvage · alternativesLVMH
Escada Fragrance · alternativesCoty
Estée Lauder · alternativesThe Estée Lauder Companies
Giorgio Armani · alternativesL'Oréal
Giorgio Armani Acqua di Gio · alternativesL'Oréal
Giorgio Armani Beauty · alternativesL'Oréal
Givenchy L'Interdit · alternativesLVMH
Glossier You · alternativesGlossier
Gucci · alternativesKering
Gucci Beauty · alternativesCoty
Guerlain · alternativesLVMH
Guerlain La Petite Robe Noire · alternativesLVMH
Guy Laroche · alternativesL'Oréal
Hermès Terre d'Hermès · alternativesHermès
Hermès Twilly · alternativesHermès
Hugo Boss Fragrance · alternativesCoty
Jean Paul Gaultier · alternativesPuig
Jean Paul Gaultier Le Male · alternativesPuig
Jo Malone London · alternativesThe Estée Lauder Companies
Jo Malone Peony & Blush Suede · alternativesThe Estée Lauder Companies
Jo Malone Wood Sage & Sea Salt · alternativesThe Estée Lauder Companies
Joop! Fragrance · alternativesCoty
Kenzo Flower · alternativesLVMH
Kilian Love Don't Be Shy · alternativesPuig
Kim Kardashian Fragrance · alternativesCoty
Lancôme · alternativesL'Oréal
Lancôme Idôle · alternativesL'Oréal
Lancôme La Vie Est Belle · alternativesL'Oréal
Le Labo · alternativesThe Estée Lauder Companies
Le Labo Another 13 · alternativesThe Estée Lauder Companies
Le Labo Santal 33 · alternativesThe Estée Lauder Companies
Loewe Perfume · alternativesLVMH
Maison Margiela Replica · alternativesL'Oréal
Marc Jacobs Fragrance · alternativesCoty
Mugler · alternativesL'Oréal
Mugler Alien · alternativesL'Oréal
Mugler Angel · alternativesL'Oréal
Nina Ricci · alternativesPuig
Nina Ricci Nina · alternativesPuig
Paco Rabanne · alternativesPuig
Paco Rabanne 1 Million · alternativesPuig
Paco Rabanne Invictus · alternativesPuig
Paloma Picasso · alternativesL'Oréal
Penhaligon's · alternativesPuig
Penhaligon's Halfeti · alternativesPuig
Prada Beauty · alternativesL'Oréal
Rabanne · alternativesPuig
Rabanne Fame · alternativesPuig
Ralph Lauren · alternativesL'Oréal
Ralph Lauren Fragrances · alternativesL'Oréal
Ralph Lauren Polo Blue Fragrance · alternativesL'Oréal
Ralph Lauren Polo Red · alternativesL'Oréal
The Fragrance Shop · alternativesTFS Buying Limited
Tom Ford · alternativesEstée Lauder Companies
Tom Ford Beauty · alternativesThe Estée Lauder Companies
Tom Ford Black Orchid · alternativesThe Estée Lauder Companies
Tom Ford Oud Wood · alternativesThe Estée Lauder Companies
Valentino Beauty · alternativesL'Oréal
Versace · alternativesCapri Holdings
Victoria's Secret Beauty · alternativesVictoria's Secret & Co
Viktor&Rolf · alternativesL'Oréal
Viktor&Rolf Flowerbomb · alternativesL'Oréal
Yankee Candle · alternativesNewell Brands
Yves Saint Laurent Beauty · alternativesL'Oréal
Yves Saint Laurent Beauté · alternativesL'Oréal
Yves Saint Laurent Black Opium · alternativesL'Oréal
Yves Saint Laurent Libre · alternativesL'Oréal
adidas Fragrance · alternativesCoty
philosophy · alternativesCoty

Which companies own the most Fragrance brands?

Brands owned by L'Oréal (24)

Brands owned by Puig (16)

Brands owned by Coty (11)

Brands owned by LVMH (10)

Brands owned by The Estée Lauder Companies (10)

Brands owned by Chanel (7)

Brands owned by L'Oréal (4)

Brands owned by Henkel (2)

Brands owned by Hermès (2)

Brands owned by Bath & Body Works (1)

Brands owned by Capri Holdings (1)

Brands owned by Estée Lauder Companies (1)

Brands owned by Glossier (1)

Brands owned by Kering (1)

Brands owned by Newell Brands (1)

Brands owned by TFS Buying Limited (1)

Brands owned by Unilever (1)

Brands owned by Victoria's Secret & Co (1)

FAQ: Fragrance ownership

Who owns Fragrance brands?
In our fragrance map, the largest parents are L'Oréal (25.3% / 24 brands), Puig (16.8% / 16 brands), Coty (11.6% / 11 brands). Percentages are share of brands we track — not retail market share.
Which companies dominate Fragrance?
L'Oréal leads this coverage map. Scroll the conclusion and grouped list to compare the top parents across 95 brands.

BrandRootMap is an independent reference tool. Ownership data is compiled from public sources and may change after acquisitions. Not affiliated with any brand or parent company.

How we verify ownership sources