Category ownership map

Who owns Hair care brands?

Shampoo, conditioner, and hair styling brands. L'Oréal leads (26.8%), followed by Unilever (18.3%), Henkel (12.7%), Procter & Gamble (11.3%), and others. Compare concentration, open each parent portfolio, then find alternatives under a different conglomerate.

Hair care brands → parent companies

Ownership map for Hair care: brands on the left, parent companies on the right.

Relationship diagram is available on larger screens. On mobile, use the ownership chain or brand list on this page.

Diagram shows 20 of 71 brands. See the full list on this page for the rest.

AmikaAmikaAndrélonAndrélonAussieAussieAvedaAvedaBatisteBatisteBatisteBatisteBiolageBiolageBriogeoBriogeoCantuCantuCarol's DaughterCarol's DaughterClairolClairolClearClearClearClearColor WowColor WowDrybarDrybarDyson AirwrapDyson AirwrapDyson SupersonicDyson SupersonicFekkaiFekkaiFenty HairFenty HairFunction of BeautyFunction of BeautyAmikaAmikaUnileverUnileverProcter & GambleProcter & GambleThe Estée Lauder CompaniesThe Estée Lauder Com…Church & DwightChurch & DwightL'OréalL'OréalPDJ HoldingsPDJ HoldingsCotyCotyHelen of TroyHelen of TroyDysonDysonLVMHLVMH

Hair care brands and who owns them

BrandParent company
Amika · alternativesAmika
Andrélon · alternativesUnilever
Aussie · alternativesProcter & Gamble
Aveda · alternativesThe Estée Lauder Companies
Batiste · alternativesChurch & Dwight
Batiste · alternativesChurch & Dwight
Biolage · alternativesL'Oréal
Briogeo · alternativesUnilever
Cantu · alternativesPDJ Holdings
Carol's Daughter · alternativesL'Oréal
Clairol · alternativesCoty
Clear · alternativesUnilever
Clear · alternativesUnilever
Color Wow · alternativesL'Oréal
Drybar · alternativesHelen of Troy
Dyson Airwrap · alternativesDyson
Dyson Supersonic · alternativesDyson
Fekkai · alternativesProcter & Gamble
Fenty Hair · alternativesLVMH
Function of Beauty · alternativesUnilever
Garnier · alternativesL'Oréal
Garnier Fructis · alternativesL'Oréal
Got2b · alternativesHenkel
Head & Shoulders · alternativesProcter & Gamble
Herbal Essences · alternativesProcter & Gamble
Hot Tools · alternativesHelen of Troy
Igora · alternativesHenkel
Indola · alternativesHenkel
Johnson's Baby Shampoo · alternativesKenvue
Joico · alternativesHenkel
Kerastase Nutritive · alternativesL'Oréal
Kérastase · alternativesL'Oréal
L'Oréal Paris · alternativesL'Oréal
L'Oréal Paris Elvive · alternativesL'Oréal
L'Oréal Professionnel · alternativesL'Oréal
L'Oréal Professionnel Serie Expert · alternativesL'Oréal
Living Proof · alternativesUnilever
Living Proof Perfect Hair Day · alternativesUnilever
Matrix · alternativesL'Oréal
Matrix · alternativesL'Oréal
Matrix Total Results · alternativesL'Oréal
Mizani · alternativesL'Oréal
My Black Is Beautiful · alternativesProcter & Gamble
Nexxus · alternativesUnilever
Nioxin · alternativesWella Company
OGX · alternativesKenvue
OGX Shampoo · alternativesKenvue
Olaplex · alternativesHenkel
Olaplex No.3 · alternativesHenkel
Olaplex No.6 · alternativesHenkel
Oribe · alternativesKao Corporation
Ouai · alternativesProcter & Gamble
Pantene · alternativesProcter & Gamble
Pantene India · alternativesProcter & Gamble
Pureology · alternativesL'Oréal
Redken · alternativesL'Oréal
Redken All Soft · alternativesL'Oréal
Revlon Hair Tools · alternativesHelen of Troy
Rogaine · alternativesKenvue
Schwarzkopf · alternativesHenkel
Sebastian Professional · alternativesWella Company
SheaMoisture · alternativesUnilever
Shu Uemura Art of Hair · alternativesL'Oréal
SoftSheen-Carson · alternativesL'Oréal
Suave · alternativesUnilever
Sunsilk · alternativesUnilever
Syoss · alternativesHenkel
TRESemmé · alternativesUnilever
Tresemmé Keratin Smooth · alternativesUnilever
Wella Professionals · alternativesWella Company
ghd · alternativesWella Company

Which companies own the most Hair care brands?

Brands owned by L'Oréal (19)

Brands owned by Unilever (13)

Brands owned by Henkel (9)

Brands owned by Procter & Gamble (8)

Brands owned by Kenvue (4)

Brands owned by Wella Company (4)

Brands owned by Helen of Troy (3)

Brands owned by Church & Dwight (2)

Brands owned by Dyson (2)

Brands owned by Amika (1)

Brands owned by Coty (1)

Brands owned by Kao Corporation (1)

Brands owned by L'Oréal (1)

Brands owned by LVMH (1)

Brands owned by PDJ Holdings (1)

Brands owned by The Estée Lauder Companies (1)

FAQ: Hair care ownership

Who owns Hair care brands?
In our hair care map, the largest parents are L'Oréal (26.8% / 19 brands), Unilever (18.3% / 13 brands), Henkel (12.7% / 9 brands). Percentages are share of brands we track — not retail market share.
Which companies dominate Hair care?
L'Oréal leads this coverage map. Scroll the conclusion and grouped list to compare the top parents across 71 brands.

BrandRootMap is an independent reference tool. Ownership data is compiled from public sources and may change after acquisitions. Not affiliated with any brand or parent company.

How we verify ownership sources