What other brands are owned by the same company as The Ordinary?

There are 22 other brands under The Estée Lauder Companies in our dataset. See “Same corporate family” on this page.

What are alternatives to The Ordinary not owned by The Estée Lauder Companies?

We list 12 alternative brands in related categories that are not owned by The Estée Lauder Companies. See the Alternatives section.

Brand ownership

Who owns The Ordinary?

The Ordinary is owned by The Estée Lauder Companies. Previously owned by DECIEM (2013–2021). Below: ownership chain, same-parent brands, and alternatives from other companies. The Estée Lauder Companies

Skincare

The Ordinary ownership chain (parent: The Estée Lauder Companies)

The OrdinaryThe Estée Lauder Companies

Relationship diagram is available on larger screens. On mobile, use the ownership chain or brand list on this page.

Last verified: Sep 10, 2026

Confirmed ownership sources

Confidence ≥ 70% — used for the main ownership conclusion.

www.elcompanies.com/en/our-brandsOfficial site · High (92%)
www.elcompanies.com/en/our-brandsCurated · High (90%)
www.loreal.com/en/Curated · High (90%)
www.elcompanies.com/en/investorsFiling · Medium (88%)

The Ordinary ownership history

Public ownership changes we track (ended edges). Current parent is listed first when known.

Current
The Estée Lauder Companies
Active ultimate parent in our dataset.
Until Feb 28, 2021From Jan 1, 2013
DECIEM
Prior owner · Curated · 90% confidence · source

Comparable The Ordinary alternatives (different parent companies)

Same category, not owned by the same parent. Full alternatives to The Ordinary →

See all alternatives to The Ordinary

Skincare ownership map →

Avoiding this parent? Start here

Open the dedicated competitors page for alternatives to The Ordinary under different corporate owners (not The Estée Lauder Companies).

Alternatives to The Ordinary

Alternatives

Same-category options from different parent companies. Add this brand to your avoid list to highlight this section. Full alternatives page →

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FAQ: The Ordinary ownership

Who owns The Ordinary?: The Ordinary is owned by The Estée Lauder Companies.
What other brands are owned by the same company as The Ordinary?: There are 22 other brands under The Estée Lauder Companies in our dataset. See “Same corporate family” on this page.
What are alternatives to The Ordinary not owned by The Estée Lauder Companies?: We list 12 alternative brands in related categories that are not owned by The Estée Lauder Companies. See the Alternatives section.

Sources & disclaimer

BrandRootMap is an independent reference tool. Ownership data is compiled from public sources and may change after acquisitions. Not affiliated with any brand or parent company.

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