Brand ownership

Who owns Vaseline?

Vaseline is owned by Unilever. Below: ownership chain, same-parent brands, and alternatives from other companies. Unilever

Vaseline ownership chain (parent: Unilever)

Relationship diagram is available on larger screens. On mobile, use the ownership chain or brand list on this page.

VaselineVaselineUnileverUnilever

Last verified:

Confirmed ownership sources

Confidence ≥ 70% — used for the main ownership conclusion.

Other brands owned by Unilever

Sister brands under the same ultimate parent.

Full Unilever brand portfolio →

Comparable Vaseline alternatives (different parent companies)

Same category, not owned by the same parent. Full alternatives to Vaseline →

See all alternatives to Vaseline

Skincare ownership map →

Avoiding this parent? Start here

Open the dedicated competitors page for alternatives to Vaseline under different corporate owners (not Unilever).

Alternatives to Vaseline

Alternatives

Same-category options from different parent companies. Add this brand to your avoid list to highlight this section. Full alternatives page →

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FAQ: Vaseline ownership

Who owns Vaseline?
Vaseline is owned by Unilever.
What other brands are owned by the same company as Vaseline?
There are 92 other brands under Unilever in our dataset. See “Same corporate family” on this page.
What are alternatives to Vaseline not owned by Unilever?
We list 12 alternative brands in related categories that are not owned by Unilever. See the Alternatives section.

Sources & disclaimer

BrandRootMap is an independent reference tool. Ownership data is compiled from public sources and may change after acquisitions. Not affiliated with any brand or parent company.

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Who Owns Vaseline? Parent Company & Ownership | BrandRootMap