Category ownership map

Who owns Household cleaning brands?

Laundry, dishwashing, and home cleaning brands. SC Johnson leads (12.5%), followed by Procter & Gamble (11.3%), Newell Brands (8.3%), Unilever (5.8%), and others. Compare concentration, open each parent portfolio, then find alternatives under a different conglomerate.

Household cleaning brands → parent companies

Ownership map for Household cleaning: brands on the left, parent companies on the right.

Relationship diagram is available on larger screens. On mobile, use the ownership chain or brand list on this page.

Diagram shows 20 of 240 brands. See the full list on this page for the rest.

AEG AppliancesAEG AppliancesAEG PowertoolsAEG PowertoolsAarke note skip hardwareAarke note skip hard…Air WickAir WickAjaxAjaxAjaxAjaxAllAllAmanaAmanaAmbi PurAmbi PurArielArielAttackAttackAutanAutanBabyganicsBabyganicsBaratzaBaratzaBaygonBaygonBissellBissellBlack+DeckerBlack+DeckerBlendtecBlendtecBlink CameraBlink CameraBosch Home AppliancesBosch Home AppliancesElectroluxElectroluxTechtronic IndustriesTechtronic IndustriesAarkeAarkeReckittReckittColgate-PalmoliveColgate-PalmoliveHenkelHenkelWhirlpool CorporationWhirlpool CorporationProcter & GambleProcter & GambleKao CorporationKao CorporationSC JohnsonSC JohnsonBreville GroupBreville GroupBissellBissellStanley Black & DeckerStanley Black & DeckerBlendtecBlendtecAmazonAmazonBoschBosch

Household cleaning brands and who owns them

BrandParent company
AEG Appliances · alternativesElectrolux
AEG Powertools · alternativesTechtronic Industries
Aarke note skip hardware · alternativesAarke
Air Wick · alternativesReckitt
Ajax · alternativesColgate-Palmolive
Ajax · alternativesColgate-Palmolive
All · alternativesHenkel
Amana · alternativesWhirlpool Corporation
Ambi Pur · alternativesProcter & Gamble
Ariel · alternativesProcter & Gamble
Attack · alternativesKao Corporation
Autan · alternativesSC Johnson
Babyganics · alternativesSC Johnson
Baratza · alternativesBreville Group
Baygon · alternativesSC Johnson
Bissell · alternativesBissell
Black+Decker · alternativesStanley Black & Decker
Blendtec · alternativesBlendtec
Blink Camera · alternativesAmazon
Bosch Home Appliances · alternativesBosch
Bounce · alternativesProcter & Gamble
Bounty · alternativesProcter & Gamble
Braava · alternativesAmazon
Breville · alternativesBreville Group
Brita · alternativesClorox
Calphalon · alternativesNewell Brands
Campingaz · alternativesNewell Brands
Candy Appliances · alternativesHaier Smart Home
Cascade · alternativesProcter & Gamble
Cascade · alternativesProcter & Gamble
Charmin · alternativesProcter & Gamble
Cheer · alternativesProcter & Gamble
Church & Dwight Arm & Hammer · alternativesChurch & Dwight
Cif · alternativesUnilever
Clorox · alternativesClorox
Coleman Outdoor · alternativesNewell Brands
Comfort · alternativesUnilever
Contigo · alternativesNewell Brands
Corelle · alternativesInstant Brands
CorningWare · alternativesInstant Brands
Cottonelle · alternativesKimberly-Clark
Craftsman · alternativesStanley Black & Decker
Crock-Pot · alternativesNewell Brands
Cub Cadet · alternativesStanley Black & Decker
Cuckoo Rice Cooker · alternativesCuckoo Electronics
Cuisinart · alternativesConair
DanKlorix · alternativesColgate-Palmolive
Dawn · alternativesProcter & Gamble
DeWalt · alternativesStanley Black & Decker
Deebot · alternativesEcovacs Robotics
Dettol · alternativesReckitt
Dirt Devil · alternativesTechtronic Industries
Domestos · alternativesUnilever
Downy · alternativesProcter & Gamble
Drano · alternativesSC Johnson
Dreame · alternativesDreame Technology
Dreft · alternativesProcter & Gamble
Duck Brand · alternativesSC Johnson
Duck Toilet Cleaner · alternativesSC Johnson
Dyson · alternativesDyson
Dyson V15 · alternativesDyson
Ecovacs · alternativesEcovacs Robotics
Ecover · alternativesSC Johnson
Electrolux · alternativesElectrolux
Elmer's · alternativesNewell Brands
Era · alternativesProcter & Gamble
Expo Markers · alternativesNewell Brands
Fabuloso · alternativesColgate-Palmolive
Fairy · alternativesProcter & Gamble
Fairy · alternativesProcter & Gamble
Fantastik · alternativesSC Johnson
Febreze · alternativesProcter & Gamble
Festool · alternativesTTS Tooltechnic Systems
Finish · alternativesReckitt
Finish · alternativesReckitt
Fisher & Paykel · alternativesHaier Smart Home
Fleecy · alternativesColgate-Palmolive
FoodSaver · alternativesNewell Brands
Formula 409 · alternativesClorox
Frigidaire · alternativesElectrolux
GE Appliances · alternativesHaier Smart Home
Gaggenau · alternativesBosch
Gain · alternativesProcter & Gamble
Geesa · alternativesCoram
Glad · alternativesClorox
Glade · alternativesSC Johnson
Glade Plugins · alternativesSC Johnson
Gold Dust washing powder · alternativesUnilever
Grab-it · alternativesSC Johnson
Haier · alternativesHaier Smart Home
Harpic · alternativesReckitt
Henkel Persil · alternativesHenkel
Hilti · alternativesHilti
Hoover · alternativesTechtronic Industries
Hydro Flask · alternativesHelen of Troy
IKEA · alternativesInter IKEA Group
Igloo Coolers · alternativesIgloo Products
Instant Brands Pyrex · alternativesInstant Brands
Instant Pot · alternativesInstant Brands
JennAir · alternativesWhirlpool Corporation
Kaboom · alternativesChurch & Dwight
Kao · alternativesKao Corporation
Kaz · alternativesHelen of Troy
Kingsford · alternativesClorox
KitchenAid · alternativesWhirlpool Corporation
Kleenex · alternativesKimberly-Clark
Klorin · alternativesColgate-Palmolive Company
Kobold · alternativesVorwerk
LG ThinQ · alternativesLG Group
Liquid-Plumr · alternativesClorox
Loctite · alternativesHenkel
Lux · alternativesUnilever
Lysol · alternativesReckitt
Makita · alternativesMakita
Maytag · alternativesWhirlpool Corporation
Method · alternativesSC Johnson
Method · alternativesSC Johnson
Method Home · alternativesSC Johnson
Microban 24 · alternativesProcter & Gamble
Midea · alternativesMidea Group
Miele · alternativesMiele
Milwaukee Tool · alternativesTechtronic Industries
Mr Muscle · alternativesSC Johnson
Mr. Clean · alternativesProcter & Gamble
Mr. Coffee · alternativesNewell Brands
Mrs. Meyer's · alternativesSC Johnson
Mrs. Meyer's Clean Day Laundry · alternativesSC Johnson
Mylar · alternativesMylar Specialty Films
Nest · alternativesGoogle
Ninja Creami · alternativesSharkNinja
Ninja Foodi · alternativesSharkNinja
Ninja Kitchen · alternativesSharkNinja
OXO · alternativesHelen of Troy
Off! · alternativesSC Johnson
Off! Deep Woods · alternativesSC Johnson
Omo · alternativesUnilever
Oreck · alternativesTechtronic Industries
Oster · alternativesNewell Brands
OxiClean · alternativesChurch & Dwight
OxiClean Versatile · alternativesChurch & Dwight
P&G PRO · alternativesProcter & Gamble
PAM Grilling · alternativesConagra Brands
PUR · alternativesHelen of Troy
Palmolive · alternativesColgate-Palmolive
Palmolive Dish Soap · alternativesColgate-Palmolive
Pam · alternativesConagra Brands
Panasonic · alternativesPanasonic Holdings
Paper Mate · alternativesNewell Brands
Parker Pens · alternativesNewell Brands
Peixe · alternativesBombril
Persil · alternativesUnilever
Persil ProClean · alternativesHenkel
Philips Hue · alternativesSignify
Pine-Sol · alternativesClorox
Pinho Sol · alternativesColgate-Palmolive
Pledge · alternativesSC Johnson
Prismacolor · alternativesNewell Brands
Puffs · alternativesProcter & Gamble
Purex · alternativesHenkel
Pyrex · alternativesInstant Brands
RTIC · alternativesRTIC Outdoors
Radiant · alternativesUnilever
Raid · alternativesSC Johnson
Raid Max · alternativesSC Johnson
Revolution Laundry · alternativesME Group
Ridgid Power Tools · alternativesTechtronic Industries
Rindex 3en1 · alternativesProcter & Gamble
Ring · alternativesAmazon
Roborock · alternativesRoborock
Rubbermaid · alternativesNewell Brands
Ryobi · alternativesTechtronic Industries
S.C. Johnson Windex · alternativesSC Johnson
Sage Appliances · alternativesBreville Group
Salvo · alternativesProcter & Gamble
Samsung Bespoke · alternativesSamsung Electronics
Sapólio Radium · alternativesBombril
Saran Wrap · alternativesSC Johnson
Scott · alternativesKimberly-Clark
Scott · alternativesKimberly-Clark
Scrubbing Bubbles · alternativesSC Johnson
Seventh Generation · alternativesUnilever
Seventh Generation Baby · alternativesUnilever
Shark Vacuum · alternativesSharkNinja
Sharpie · alternativesNewell Brands
Sheridan · alternativesPacific Brands
Shout · alternativesSC Johnson
Shout · alternativesSC Johnson
Siemens Home · alternativesBosch
Sistema · alternativesNewell Brands
Skip · alternativesUnilever
Skona · alternativesICA AB
Snuggle · alternativesHenkel
SodaStream · alternativesPepsiCo
Spruce · alternativesProcter & Gamble
Sta-soft · alternativesColgate-Palmolive
Stanley · alternativesPacific Market International
Stanley Tools · alternativesStanley Black & Decker
Suavitel · alternativesColgate-Palmolive
Sunbeam · alternativesNewell Brands
Sunil · alternativesUnilever
Sunlight · alternativesUnilever
Surf · alternativesUnilever
Suterra · alternativesThe Wonderful Company
Swash · alternativesProcter & Gamble
Swiffer · alternativesProcter & Gamble
Teleflora · alternativesThe Wonderful Company
The Honest Company · alternativesThe Honest Company
Thermador · alternativesBosch
Tide · alternativesProcter & Gamble
Tidy Cats · alternativesNestlé
Tiger Corporation · alternativesTiger Corporation
Tilex · alternativesClorox
Toshiba Home Appliances · alternativesMidea Group
Traeger · alternativesTraeger Pellet Grills
Tupperware · alternativesTupperware Brands
Tupperware EcoPure · alternativesTupperware Brands
Tyvek · alternativesDuPont
Vanish · alternativesReckitt
Vanish · alternativesReckitt
Vax · alternativesTechtronic Industries
Vicks Warm Mist · alternativesHelen of Troy
Vitamix · alternativesVitamix
Vorwerk Thermomix · alternativesVorwerk
Waterman Pens · alternativesNewell Brands
Weber Grills · alternativesWeber-Stephen Products
Whirlpool · alternativesWhirlpool Corporation
Windex Original · alternativesSC Johnson
Woolite · alternativesReckitt
X-Acto · alternativesNewell Brands
Xtra Laundry Detergent · alternativesChurch & Dwight
Yankee Candle · alternativesNewell Brands
Yeti Coolers · alternativesYETI Holdings
Zanussi · alternativesElectrolux
Zevo · alternativesProcter & Gamble
Ziploc · alternativesSC Johnson
Ziploc Brand Bags · alternativesSC Johnson
Zojirushi · alternativesZojirushi
Zweihorn · alternativesAkzoNobel
all free clear · alternativesHenkel
iRobot Roomba · alternativesAmazon

Which companies own the most Household cleaning brands?

Brands owned by SC Johnson (30)

Brands owned by Procter & Gamble (27)

Brands owned by Newell Brands (20)

Brands owned by Unilever (14)

Brands owned by Colgate-Palmolive (10)

Brands owned by Reckitt (9)

Brands owned by Clorox (8)

Brands owned by Techtronic Industries (8)

Brands owned by Henkel (7)

Brands owned by Church & Dwight (5)

Brands owned by Helen of Troy (5)

Brands owned by Instant Brands (5)

Brands owned by Stanley Black & Decker (5)

Brands owned by Whirlpool Corporation (5)

Brands owned by Amazon (4)

Brands owned by Bosch (4)

Brands owned by Electrolux (4)

Brands owned by Haier Smart Home (4)

Brands owned by Kimberly-Clark (4)

Brands owned by SharkNinja (4)

Brands owned by Breville Group (3)

Brands owned by Bombril (2)

Brands owned by Conagra Brands (2)

Brands owned by Dyson (2)

Brands owned by Ecovacs Robotics (2)

Brands owned by Kao Corporation (2)

Brands owned by Midea Group (2)

Brands owned by The Wonderful Company (2)

Brands owned by Tupperware Brands (2)

Brands owned by Vorwerk (2)

Brands owned by Aarke (1)

Brands owned by AkzoNobel (1)

Brands owned by Bissell (1)

Brands owned by Blendtec (1)

Brands owned by Colgate-Palmolive Company (1)

Brands owned by Conair (1)

Brands owned by Coram (1)

Brands owned by Cuckoo Electronics (1)

Brands owned by Dreame Technology (1)

Brands owned by DuPont (1)

Brands owned by Google (1)

Brands owned by Hilti (1)

Brands owned by ICA AB (1)

Brands owned by Igloo Products (1)

Brands owned by Inter IKEA Group (1)

Brands owned by LG Group (1)

Brands owned by Makita (1)

Brands owned by ME Group (1)

Brands owned by Miele (1)

Brands owned by Mylar Specialty Films (1)

Brands owned by Nestlé (1)

Brands owned by Pacific Brands (1)

Brands owned by Pacific Market International (1)

Brands owned by Panasonic Holdings (1)

Brands owned by PepsiCo (1)

Brands owned by Roborock (1)

Brands owned by RTIC Outdoors (1)

Brands owned by Samsung Electronics (1)

Brands owned by Signify (1)

Brands owned by The Honest Company (1)

Brands owned by Tiger Corporation (1)

Brands owned by Traeger Pellet Grills (1)

Brands owned by TTS Tooltechnic Systems (1)

Brands owned by Vitamix (1)

Brands owned by Weber-Stephen Products (1)

Brands owned by YETI Holdings (1)

Brands owned by Zojirushi (1)

FAQ: Household cleaning ownership

Who owns Household cleaning brands?
In our household cleaning map, the largest parents are SC Johnson (12.5% / 30 brands), Procter & Gamble (11.3% / 27 brands), Newell Brands (8.3% / 20 brands). Percentages are share of brands we track — not retail market share.
Which companies dominate Household cleaning?
SC Johnson leads this coverage map. Scroll the conclusion and grouped list to compare the top parents across 240 brands.

BrandRootMap is an independent reference tool. Ownership data is compiled from public sources and may change after acquisitions. Not affiliated with any brand or parent company.

How we verify ownership sources