Who owns Ariel?
Ariel is owned by Procter & Gamble. Below: ownership chain, same-parent brands, and alternatives from other companies. Procter & Gamble
Ariel ownership chain (parent: Procter & Gamble)
Relationship diagram is available on larger screens. On mobile, use the ownership chain or brand list on this page.
Last verified:
Confirmed ownership sources
Confidence ≥ 70% — used for the main ownership conclusion.
Other brands owned by Procter & Gamble
Sister brands under the same ultimate parent.
- 7 O'Clock
- Align
- Always
- Always
- Always Discreet
- Ambi Pur
- Aussie
- Bounce
- Bounty
- Braun Electric
- Cascade
- Cascade
- Charmin
- Cheer
- Clearblue
- Crest
- Dawn
- DayQuil
- Downy
- Dreft
- Era
- Fairy
- Fairy
- Febreze
- Fekkai
- Fixodent
- Gain
- Gillette
- Gillette Venus
- Head & Shoulders
- Herbal Essences
- Ivory
- Luvs
- Meta
- Metamucil
- Microban 24
- Mr. Clean
- My Black Is Beautiful
- Native
- Nervive
- New Chapter
- NyQuil
- Olay
- Old Spice
- Oral-B
- Oral-B iO
- Ouai
- P&G PRO
- Pampers
- Pampers Pure
- Pampers Swaddlers
- Pantene
- Pantene India
- Pepto-Bismol
- Prilosec OTC
- Puffs
- Rindex 3en1
- SK-II
- Safeguard
- Salvo
- Scope
- Scope
- Secret
- Secret
- Spruce
- Swash
- Swiffer
- Tampax
- The Art of Shaving
- This is L
- Tide
- Venus
- Venus
- Vicks
- Wilkinson Sword
- Zevo
- ZzzQuil
- joy+glee
Comparable Ariel alternatives (different parent companies)
Same category, not owned by the same parent. Full alternatives to Ariel →
Avoiding this parent? Start here
Open the dedicated competitors page for alternatives to Ariel under different corporate owners (not Procter & Gamble).
Alternatives
Same-category options from different parent companies. Add this brand to your avoid list to highlight this section. Full alternatives page →
Tip: set NEXT_PUBLIC_AFFILIATE_SEARCH_URL to enable shop links.
FAQ: Ariel ownership
- Who owns Ariel?
- Ariel is owned by Procter & Gamble.
- What other brands are owned by the same company as Ariel?
- There are 78 other brands under Procter & Gamble in our dataset. See “Same corporate family” on this page.
- What are alternatives to Ariel not owned by Procter & Gamble?
- We list 12 alternative brands in related categories that are not owned by Procter & Gamble. See the Alternatives section.
Sources & disclaimer
BrandRootMap is an independent reference tool. Ownership data is compiled from public sources and may change after acquisitions. Not affiliated with any brand or parent company.
Report an error
Spot wrong ownership, a missing acquisition, or a bad AI category label? Tell us — reports go to the review queue.