Who owns Safeguard?
Safeguard is owned by Procter & Gamble. Below: ownership chain, same-parent brands, and alternatives from other companies. Procter & Gamble
Safeguard ownership chain (parent: Procter & Gamble)
Relationship diagram is available on larger screens. On mobile, use the ownership chain or brand list on this page.
Last verified:
Confirmed ownership sources
Confidence ≥ 70% — used for the main ownership conclusion.
Other brands owned by Procter & Gamble
Sister brands under the same ultimate parent.
- 7 O'Clock
- Align
- Always
- Always
- Always Discreet
- Ambi Pur
- Ariel
- Aussie
- Bounce
- Bounty
- Braun Electric
- Cascade
- Cascade
- Charmin
- Cheer
- Clearblue
- Crest
- Dawn
- DayQuil
- Downy
- Dreft
- Era
- Fairy
- Fairy
- Febreze
- Fekkai
- Fixodent
- Gain
- Gillette
- Gillette Venus
- Head & Shoulders
- Herbal Essences
- Ivory
- Luvs
- Meta
- Metamucil
- Microban 24
- Mr. Clean
- My Black Is Beautiful
- Native
- Nervive
- New Chapter
- NyQuil
- Olay
- Old Spice
- Oral-B
- Oral-B iO
- Ouai
- P&G PRO
- Pampers
- Pampers Pure
- Pampers Swaddlers
- Pantene
- Pantene India
- Pepto-Bismol
- Prilosec OTC
- Puffs
- Rindex 3en1
- SK-II
- Salvo
- Scope
- Scope
- Secret
- Secret
- Spruce
- Swash
- Swiffer
- Tampax
- The Art of Shaving
- This is L
- Tide
- Venus
- Venus
- Vicks
- Wilkinson Sword
- Zevo
- ZzzQuil
- joy+glee
Comparable Safeguard alternatives (different parent companies)
Same category, not owned by the same parent. Full alternatives to Safeguard →
Avoiding this parent? Start here
Open the dedicated competitors page for alternatives to Safeguard under different corporate owners (not Procter & Gamble).
Alternatives
Same-category options from different parent companies. Add this brand to your avoid list to highlight this section. Full alternatives page →
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FAQ: Safeguard ownership
- Who owns Safeguard?
- Safeguard is owned by Procter & Gamble.
- What other brands are owned by the same company as Safeguard?
- There are 78 other brands under Procter & Gamble in our dataset. See “Same corporate family” on this page.
- What are alternatives to Safeguard not owned by Procter & Gamble?
- We list 12 alternative brands in related categories that are not owned by Procter & Gamble. See the Alternatives section.
Sources & disclaimer
BrandRootMap is an independent reference tool. Ownership data is compiled from public sources and may change after acquisitions. Not affiliated with any brand or parent company.
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