Category ownership map

Who owns Makeup & cosmetics brands?

Color cosmetics and makeup brands by parent company. L'Oréal leads (19.4%), followed by Coty (14.5%), LVMH (12.1%), The Estée Lauder Companies (6.5%), and others. Compare concentration, open each parent portfolio, then find alternatives under a different conglomerate.

Makeup & cosmetics brands → parent companies

Ownership map for Makeup & cosmetics: brands on the left, parent companies on the right.

Relationship diagram is available on larger screens. On mobile, use the ownership chain or brand list on this page.

Diagram shows 20 of 124 brands. See the full list on this page for the rest.

3CE3CEAlmayAlmayAritaumAritaumArmani BeautyArmani BeautyBenefit CosmeticsBenefit CosmeticsBenefit CosmeticsBenefit CosmeticsBenefit HoolaBenefit HoolaBenefit PorefessionalBenefit PorefessionalBenefit Precisely My BrowBenefit Precisely My…Bobbi BrownBobbi BrownBourjoisBourjoisBurberry BeautyBurberry BeautyCatriceCatriceCatrice CosmeticsCatrice CosmeticsChanelChanelChanel BeautyChanel BeautyChanel Les BeigesChanel Les BeigesChanel Rouge AllureChanel Rouge AllureCharlotte TilburyCharlotte TilburyChristian Louboutin BeautyChristian Louboutin …L'OréalL'OréalRevlonRevlonAmorepacificAmorepacificLVMHLVMHThe Estée Lauder CompaniesThe Estée Lauder Com…CotyCotyChanelChanelPuigPuig

Makeup & cosmetics brands and who owns them

BrandParent company
3CE · alternativesL'Oréal
Almay · alternativesRevlon
Aritaum · alternativesAmorepacific
Armani Beauty · alternativesL'Oréal
Benefit Cosmetics · alternativesLVMH
Benefit Cosmetics · alternativesLVMH
Benefit Hoola · alternativesLVMH
Benefit Porefessional · alternativesLVMH
Benefit Precisely My Brow · alternativesLVMH
Bobbi Brown · alternativesThe Estée Lauder Companies
Bourjois · alternativesCoty
Burberry Beauty · alternativesCoty
Catrice · alternativesCoty
Catrice Cosmetics · alternativesCoty
Chanel · alternativesChanel
Chanel Beauty · alternativesChanel
Chanel Les Beiges · alternativesChanel
Chanel Rouge Allure · alternativesChanel
Charlotte Tilbury · alternativesPuig
Christian Louboutin Beauty · alternativesPuig
Clinique · alternativesThe Estée Lauder Companies
Clé de Peau Beauté · alternativesShiseido
ColourPop · alternativesSeed Beauty
ColourPop Lux Lipstick · alternativesSeed Beauty
ColourPop Super Shock Shadow · alternativesSeed Beauty
CoverGirl · alternativesCoty
CoverGirl Clean Fresh · alternativesCoty
CoverGirl Exhibitionist · alternativesCoty
Dior · alternativesLVMH
Dior Backstage · alternativesLVMH
Dior Beauty · alternativesLVMH
Espoir · alternativesAmorepacific
Essence Cosmetics · alternativesCoty
Essie · alternativesL'Oréal
Estée Lauder · alternativesThe Estée Lauder Companies
Estée Lauder · alternativesThe Estée Lauder Companies
Etude · alternativesAmorepacific
Fenty Beauty · alternativesLVMH
Fresh Sugar Lip · alternativesLVMH
Giorgio Armani · alternativesL'Oréal
Giorgio Armani Beauty · alternativesL'Oréal
Giorgio Armani Luminous Silk · alternativesL'Oréal
Givenchy Prisme Libre · alternativesLVMH
Glossier · alternativesGlossier
Glossier Boy Brow · alternativesGlossier
Glossier Cloud Paint · alternativesGlossier
Gucci Beauty · alternativesCoty
Guerlain · alternativesLVMH
Guerlain Rouge G · alternativesLVMH
Hourglass · alternativesUnilever
Hourglass Vanish Concealer · alternativesUnilever
Huda Beauty Fenty rival note · alternativesHuda Beauty
ILIA · alternativesUnilever
IT Cosmetics · alternativesL'Oréal
IT Cosmetics CC+ · alternativesL'Oréal
Ilia Beauty · alternativesUnilever
Ilia Super Serum Skin Tint · alternativesIlia Beauty
Jones Road · alternativesJones Road Beauty
Kosås · alternativesKosås Cosmetics
Kosås Revealer Concealer · alternativesKosås Cosmetics
Kylie Cosmetics · alternativesCoty
L'Oréal Paris · alternativesL'Oréal
Lancôme · alternativesL'Oréal
Lancôme Teint Idole · alternativesL'Oréal
MAC Cosmetics · alternativesThe Estée Lauder Companies
Make Up For Ever HD Skin · alternativesLVMH
Max Factor · alternativesCoty
Maybelline · alternativesL'Oréal
Maybelline Fit Me · alternativesL'Oréal
Maybelline Lash Sensational · alternativesL'Oréal
Merit · alternativesMerit Beauty
Merit Flush Balm · alternativesMerit Beauty
Milk Makeup · alternativese.l.f. Beauty
Milk Makeup Hydro Grip · alternativesMilk Makeup
Missha · alternativesAble C&C
Morphe · alternativesForma Brands
Morphe Continuous Setting Mist · alternativesMorphe LLC
NARS · alternativesShiseido
NARS Orgasm Blush · alternativesShiseido
NARS Radiant Creamy Concealer · alternativesShiseido
NYX Professional Makeup · alternativesL'Oréal
NYX Professional Makeup · alternativesL'Oréal
NYX Soft Matte Lip Cream · alternativesL'Oréal
O.P.I Nail Lacquer · alternativesCoty
OPI · alternativesCoty
Olive & June · alternativesHelen of Troy
Patrick Ta Major Headlines · alternativesPatrick Ta Beauty
Prada Beauty · alternativesL'Oréal
RMS Beauty · alternativesRMS Beauty
Rare Beauty · alternativesRare Beauty Brands
Rare Beauty Perfect Strokes · alternativesRare Beauty Brands
Rare Beauty Soft Pinch Blush · alternativesRare Beauty Brands
Refy Brow Sculpt · alternativesRefy Beauty
Revlon · alternativesRevlon
Rhode Pocket Blush · alternativese.l.f. Beauty
Rimmel · alternativesCoty
Rimmel London Wonder'Lash · alternativesCoty
Saie · alternativesSaie Beauty
Saie Slip Tint · alternativesSaie Beauty
Sally Hansen · alternativesCoty
Sally Hansen Insta-Dri · alternativesCoty
Sally Hansen Miracle Gel · alternativesCoty
Sephora Collection · alternativesLVMH
Shiseido · alternativesShiseido
Shiseido · alternativesShiseido
Shu Uemura · alternativesL'Oréal
Smashbox · alternativesThe Estée Lauder Companies
Summer Fridays Lip Butter Balm · alternativesSummer Fridays
Tarte · alternativesKose
Tom Ford Beauty · alternativesThe Estée Lauder Companies
Too Faced · alternativesThe Estée Lauder Companies
Tower 28 · alternativesTower 28 Beauty
Urban Decay · alternativesL'Oréal
Urban Decay Naked · alternativesL'Oréal
Valentino Beauty · alternativesL'Oréal
Well People · alternativese.l.f. Beauty
Well People Bio Brightener · alternativese.l.f. Beauty
Yves Saint Laurent Beauty · alternativesL'Oréal
Yves Saint Laurent Beauté · alternativesL'Oréal
Yves Saint Laurent Rouge Pur Couture · alternativesL'Oréal
Zwitsal · alternativesUnilever
e.l.f. Camo Concealer · alternativese.l.f. Beauty
e.l.f. Cosmetics · alternativese.l.f. Beauty
e.l.f. Halo Glow · alternativese.l.f. Beauty

Which companies own the most Makeup & cosmetics brands?

Brands owned by L'Oréal (24)

Brands owned by Coty (18)

Brands owned by LVMH (15)

Brands owned by The Estée Lauder Companies (8)

Brands owned by e.l.f. Beauty (7)

Brands owned by Shiseido (6)

Brands owned by Unilever (5)

Brands owned by Chanel (4)

Brands owned by Amorepacific (3)

Brands owned by Glossier (3)

Brands owned by Rare Beauty Brands (3)

Brands owned by Seed Beauty (3)

Brands owned by Kosås Cosmetics (2)

Brands owned by Puig (2)

Brands owned by Revlon (2)

Brands owned by Saie Beauty (2)

Brands owned by Able C&C (1)

Brands owned by Forma Brands (1)

Brands owned by Helen of Troy (1)

Brands owned by Huda Beauty (1)

Brands owned by Ilia Beauty (1)

Brands owned by Jones Road Beauty (1)

Brands owned by Kose (1)

Brands owned by L'Oréal (1)

Brands owned by Merit Beauty (1)

Brands owned by Merit Beauty (1)

Brands owned by Milk Makeup (1)

Brands owned by Morphe LLC (1)

Brands owned by Patrick Ta Beauty (1)

Brands owned by Refy Beauty (1)

Brands owned by RMS Beauty (1)

Brands owned by Summer Fridays (1)

Brands owned by Tower 28 Beauty (1)

FAQ: Makeup & cosmetics ownership

Who owns Makeup & cosmetics brands?
In our makeup & cosmetics map, the largest parents are L'Oréal (19.4% / 24 brands), Coty (14.5% / 18 brands), LVMH (12.1% / 15 brands). Percentages are share of brands we track — not retail market share.
Which companies dominate Makeup & cosmetics?
L'Oréal leads this coverage map. Scroll the conclusion and grouped list to compare the top parents across 124 brands.

BrandRootMap is an independent reference tool. Ownership data is compiled from public sources and may change after acquisitions. Not affiliated with any brand or parent company.

How we verify ownership sources