Brand ownership

Who owns CoverGirl?

CoverGirl is owned by Coty. Previously owned by Procter & Gamble (1989–2016). Below: ownership chain, same-parent brands, and alternatives from other companies. Coty

CoverGirl ownership chain (parent: Coty)

Relationship diagram is available on larger screens. On mobile, use the ownership chain or brand list on this page.

CoverGirlCoverGirlCotyCoty

Last verified:

Confirmed ownership sources

Confidence ≥ 70% — used for the main ownership conclusion.

CoverGirl ownership history

Public ownership changes we track (ended edges). Current parent is listed first when known.

  1. Current
    Coty

    Active ultimate parent in our dataset.

  2. From Jan 1, 1989
    Procter & Gamble

    Prior owner · Curated · 95% confidence · source

Avoiding this parent? Start here

Open the dedicated competitors page for alternatives to CoverGirl under different corporate owners (not Coty).

Alternatives to CoverGirl

Alternatives

Same-category options from different parent companies. Add this brand to your avoid list to highlight this section. Full alternatives page →

Tip: set NEXT_PUBLIC_AFFILIATE_SEARCH_URL to enable shop links.

FAQ: CoverGirl ownership

Who owns CoverGirl?
CoverGirl is owned by Coty.
What other brands are owned by the same company as CoverGirl?
There are 30 other brands under Coty in our dataset. See “Same corporate family” on this page.
What are alternatives to CoverGirl not owned by Coty?
We list 12 alternative brands in related categories that are not owned by Coty. See the Alternatives section.

Sources & disclaimer

BrandRootMap is an independent reference tool. Ownership data is compiled from public sources and may change after acquisitions. Not affiliated with any brand or parent company.

Report an error

Spot wrong ownership, a missing acquisition, or a bad AI category label? Tell us — reports go to the review queue.

Who Owns CoverGirl? Parent Company & Ownership | BrandRootMap