Brand ownership

Who owns Extra?

Extra is owned by Mars. Below: ownership chain, same-parent brands, and alternatives from other companies. Mars

Extra ownership chain (parent: Mars)

Relationship diagram is available on larger screens. On mobile, use the ownership chain or brand list on this page.

ExtraExtraMarsMars

Last verified:

Confirmed ownership sources

Confidence ≥ 70% — used for the main ownership conclusion.

Other brands owned by Mars

Sister brands under the same ultimate parent.

Full Mars brand portfolio →

Comparable Extra alternatives (different parent companies)

Same category, not owned by the same parent. Full alternatives to Extra →

See all alternatives to Extra

Snacks ownership map →

Avoiding this parent? Start here

Open the dedicated competitors page for alternatives to Extra under different corporate owners (not Mars).

Alternatives to Extra

Alternatives

Same-category options from different parent companies. Add this brand to your avoid list to highlight this section. Full alternatives page →

Tip: set NEXT_PUBLIC_AFFILIATE_SEARCH_URL to enable shop links.

FAQ: Extra ownership

Who owns Extra?
Extra is owned by Mars.
What other brands are owned by the same company as Extra?
There are 105 other brands under Mars in our dataset. See “Same corporate family” on this page.
What are alternatives to Extra not owned by Mars?
We list 12 alternative brands in related categories that are not owned by Mars. See the Alternatives section.

Sources & disclaimer

BrandRootMap is an independent reference tool. Ownership data is compiled from public sources and may change after acquisitions. Not affiliated with any brand or parent company.

Report an error

Spot wrong ownership, a missing acquisition, or a bad AI category label? Tell us — reports go to the review queue.