Brand ownership

Who owns tru fru?

tru fru is owned by Mars. Below: ownership chain, same-parent brands, and alternatives from other companies. Mars

tru fru ownership chain (parent: Mars)

Relationship diagram is available on larger screens. On mobile, use the ownership chain or brand list on this page.

tru frutru fruMarsMars

Last verified:

Confirmed ownership sources

Confidence ≥ 70% — used for the main ownership conclusion.

Other brands owned by Mars

Sister brands under the same ultimate parent.

Full Mars brand portfolio →

Comparable tru fru alternatives (different parent companies)

Same category, not owned by the same parent. Full alternatives to tru fru →

See all alternatives to tru fru

Chocolate & candy ownership map →

Avoiding this parent? Start here

Open the dedicated competitors page for alternatives to tru fru under different corporate owners (not Mars).

Alternatives to tru fru

Alternatives

Same-category options from different parent companies. Add this brand to your avoid list to highlight this section. Full alternatives page →

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FAQ: tru fru ownership

Who owns tru fru?
tru fru is owned by Mars.
What other brands are owned by the same company as tru fru?
There are 105 other brands under Mars in our dataset. See “Same corporate family” on this page.
What are alternatives to tru fru not owned by Mars?
We list 12 alternative brands in related categories that are not owned by Mars. See the Alternatives section.

Sources & disclaimer

BrandRootMap is an independent reference tool. Ownership data is compiled from public sources and may change after acquisitions. Not affiliated with any brand or parent company.

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