Who owns LEGO?
LEGO is owned by The LEGO Group. Below: ownership chain, same-parent brands, and alternatives from other companies. The LEGO Group
LEGO ownership chain (parent: The LEGO Group)
Relationship diagram is available on larger screens. On mobile, use the ownership chain or brand list on this page.
Last verified:
Confirmed ownership sources
Confidence ≥ 70% — used for the main ownership conclusion.
Other brands owned by The LEGO Group
Sister brands under the same ultimate parent.
No sister brands yet.
Comparable LEGO alternatives (different parent companies)
Same category, not owned by the same parent. Full alternatives to LEGO →
Avoiding this parent? Start here
Open the dedicated competitors page for alternatives to LEGO under different corporate owners (not The LEGO Group).
Alternatives
Same-category options from different parent companies. Add this brand to your avoid list to highlight this section. Full alternatives page →
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FAQ: LEGO ownership
- Who owns LEGO?
- LEGO is owned by The LEGO Group.
- What are alternatives to LEGO not owned by The LEGO Group?
- We list 12 alternative brands in related categories that are not owned by The LEGO Group. See the Alternatives section.
Sources & disclaimer
BrandRootMap is an independent reference tool. Ownership data is compiled from public sources and may change after acquisitions. Not affiliated with any brand or parent company.
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