Who owns Sporting goods brands?
Sports equipment brands beyond apparel. Newell Brands leads (12.8%), followed by Amer Sports (10.3%), Mattel (10.3%), Garmin (7.7%), and others. Compare concentration, open each parent portfolio, then find alternatives under a different conglomerate.
Sporting goods brands → parent companies
Ownership map for Sporting goods: brands on the left, parent companies on the right.
Relationship diagram is available on larger screens. On mobile, use the ownership chain or brand list on this page.
Diagram shows 20 of 39 brands. See the full list on this page for the rest.
Sporting goods brands and who owns them
Which companies own the most Sporting goods brands?
FAQ: Sporting goods ownership
- Who owns Sporting goods brands?
- In our sporting goods map, the largest parents are Newell Brands (12.8% / 5 brands), Amer Sports (10.3% / 4 brands), Mattel (10.3% / 4 brands). Percentages are share of brands we track — not retail market share.
- Which companies dominate Sporting goods?
- Newell Brands leads this coverage map. Scroll the conclusion and grouped list to compare the top parents across 39 brands.
BrandRootMap is an independent reference tool. Ownership data is compiled from public sources and may change after acquisitions. Not affiliated with any brand or parent company.