Parent company

Brands owned by Mattel

United States · Official site

Mattel owns 4 brands in our dataset including Barbie, Hot Wheels, Matchbox, Mattel. Use this page to see the portfolio by category and open any brand’s ownership chain.

Mattel brand portfolio map

Relationship diagram is available on larger screens. On mobile, use the ownership chain or brand list on this page.

BarbieBarbieHot WheelsHot WheelsMatchboxMatchboxMattelMattelMattelMattel

What brands does Mattel own? (by category)

Sporting goods

Retail & private label

FAQ: brands owned by Mattel

What brands does Mattel own?
Mattel owns 4 brands in our dataset, including Barbie, Hot Wheels, Matchbox, Mattel. Jump to portfolio.

Disclaimer

BrandRootMap is an independent reference tool. Ownership data is compiled from public sources and may change after acquisitions. Not affiliated with any brand or parent company.

Report an error

What Brands Does Mattel Own? — Full Portfolio | BrandRootMap